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About us

BrandcastingTM

The multitude of new ways we have to communicate is truly amazing. The ability to always reach the people you want is now a reality. The relationship a brand has with its audience can be entirely controlled. Stability of tone and language can be consistent. But to do all this you need the perfect method. That’s why Bleublancrouge developed a way to cope with the challenges of modern communication, a way to navigate a world of expanding possibilities and increasing complexity. It’s called Brandcasting™, and it’s our way to really change the course of things.


The Audit is a snapshot of a brand, its environment, its consumers and their opinions.


The connection plan  details the methods of expressing a brand to consumers. It addresses communications strategies, but something new as well, how to manage periods of “broadcast silence”. 


Expression,  is about controlling the brand conversation, managing the way it’s perceived in the marketplace and developing its personality.

Trios :  Each project is managed by strategy, creative and media. Together they define strategies, tone and methods of communication for a brand.


Trampoline is an extended brainstorming session, which involves the client as well as external actors to bring new perspective to the challenges and opportunities before a brand.

BrandcastingMC is a complete action plan for your brand, giving you powerful management tools and precise ways to measure results.