Benoît possesses both extensive experience in communication-marketing and a deep understanding of the business world. He has held director positions at BCP Stratégie-Créativité and Cossette Communications, two top communication agencies in Quebec, where he got the opportunity to work closely with managers of major national brands and Quebec organizations.

Throughout his career, Benoît has taken a keen interest in behavioural issues: promoting public transport (STCUM), energy efficiency (Hydro-Québec), environmental issues (Société d’électrolyse Alcan), the prevention of work-related accidents (CSST), road safety and drinking and driving (SAAQ), promoting healthy lifestyle habits (MELS), eliminating junk food in schools (MELS), and promoting mass transit (MTQ).

After over 15 or so years in agencies, Benoît felt the need to explore new territories. First, he held the position of Vice-President, International Marketing at Toon-Boom Technologies, a company that develops 2D animation software. Next, he continued his adventure in the entertainment industry as President of Groupe Moliflex-White, a company specialized in the rental of equipment and infrastructures designed for the cinematography and TV industry both in Quebec and internationally.

Equipped with his experience in the entertainment industry, Benoît returned to the world of agencies, accepting Bleublancrouge’s invitation to join the team as Executive Vice-President, Client Services. Today, his vast experience is put to good use in brand launches and repositionings, corporate reputation campaigns and creating behaviour-changing operations.