Claude Lamoureux is part of this new breed of specialists who see media at the heart of marketing. For him, all forms of media have a special role to play in the communications process and are not simply a means to convey a message.

With Claude, media and message are one. With him, innovation and strategic thinking should always take priority, a philosophy that naturally brought him to creativity media where he developed a reputation for being an idea generator. His experience with L’Oréal and national advertisers led him to work on promoting sophisticated products and carrying out several high-level campaigns.