He may be modest, but it’s a fact that Gaëtan is one of 2009’s top creative talents in Quebec. Not only Bleublancrouge says so, but the whole advertising industry. Bursting with talent and ideas, this ad man is one of the few people who fully understands clients’ strategic approaches and constraints and who can maximize the quality of the creative that addresses these approaches and constraints. Gaëtan also leads the creative teams at the agency.

Over the past five years, Gaëtan has been at the heart of numerous creative projects for the agency, propelling it to the top 5 agencies in Quebec and agency of the year in 2007: for the RRSP campaign of the Quebec Department of Finance. He oriented the general tone of the campaign, giving a completely new personality to the announcer. For the Quebec Department of Education, he brought in a fresh approach to communicating a healthy lifestyle. For the Quebec Department of Transport, he made use of his extensive experience to communicate a simple yet convincing message: public transport is valuable to communities. He also lent his magic touch to the creation of the “Roads” campaign, highlighting the benefits of roadwork across Quebec.

On a quest for a new positioning, the Laurentian Bank became THE bank for homebuyers in Quebec thanks to Gaëtan. And lastly, for Toyota dealers, Gaëtan created the boldest concept out there, driving car dealers to not just sell cars responsibly, but to sell environmental responsibility as a reason to buy the product. An achievement, but also a true revolution. And it works.