Anne-Marie Buchanan

Head of Strategy, Media Division

Anne-Marie has a super power: selective invisibility. Colleagues and clients see her, but consumers don’t. That’s the sign of a truly exceptional media strategist. Consumers have no idea she’s targeting them and devising new and innovative ways to persuade them. She believes the key is thinking strategy before media. And while many people claim to do that, few do it as well as Anne-Marie.

From the moment she joined Bleublancrouge in 2007, she showed audacity and the ability to convince. To her, it’s all about being daring, even to the point of putting aside the traditional range of media tools in the search of THE perfect solution. That means reaching the target audience in exactly the right way, with the perfect blend of instinct and logic.

A good media strategy is like a recipe - you have to track down the perfect ingredients in exactly the right quantities. It takes precision but Anne-Marie has a knack for getting things just right. Her ingenuity and carefully crafted strategies have been repeatedly recognized since she joined our team. In 2010, Strategy Magazine named her one of six Next Media Stars, and that same year she won two Media Innovation Awards. And in 2009 she received the Grand Prix de la relève from Prix Média. Her energy, talent, and dedication to BBR clients like Olymel, Bristol-Myers Squibb, and Chambre des notaires du Québec have proven invaluable.

And talent like hers is sure to draw many more clients in years to come. It’s all part of the Bleublancrouge strategy.