Grant Cregan

Director, Client Services BBR Healthcare

Sure, some brands are famous. But pharmaceutical brands literally flow through our veins. At Bleublancrouge we offer all of our pharma clients the expertise of Grant Cregan and BBRx. Grant is an expert in the true sense of the word—he knows his field better than anyone.

After completing a B.Sc., he began working in marketing, spending many years in Marketing at Ciba-Geigy and Novartis. About ten years ago he migrated from the client side to the agency world. His background makes him an ideal “go-to guy” for pharmaceutical communications. BBRx does pharma like no one else, and that’s in large part because of the energetic way Grant tackles every challenge. He has a profoundly human vision, believing scientific communication doesn’t need to sound stuffy. Pharmaceutical communications have a reputation for being cold, data driven, and boring. Grant knows that a healthy dose of empathy, emotion, and compassion is the real key to communicating in this traditionally dry market. After all, doctors are first and foremost human beings, affected by the same things as everyone else.

Since joining our team in 2004, Grant’s vision has been of great value to our pharmaceutical clients. There is now a true BBRx “style” whose impact and originality has attracted clients like Bristol-Myers Squibb (Virology Portfolio), Merck (Pegetron) and Teva Canada Innovation (Azilect, Frova). They have all been thrilled to work with a professional as gifted, experienced, visionary, and strategically effective as Grant. He modestly he describes himself as a builder of bridges between the creative talents of the Bleublancrouge team and the very specific and targeted needs of clients. And those who work with him understand that Grant transcends that role every day, ensuring his clients are consistently impressed.