Jean-Philippe Tardif

President, Bleublancrouge Design

Jean-Philippe is constantly wondering about what makes us tick—the things that excite us and those that bug us. Questions he likes to share with everyone around him, including his current or potential clients and his colleagues.

This philosophy underlies the ground-breaking Trampoline workshops he invented. The workshops are innovative and fun. With a team of people from diverse backgrounds, Jean-Philippe completely immerges himself in the world of the client and the brand. He gets ideas bouncing around the room, plays with peoples’ biases and assumptions, challenges the client, and helps clarify their thinking in order to reveal the weaknesses in what is often the cornerstone not only of the brand, but also of its marketing and communication. Clients love it, and so does Jean-Philippe.

He returned to the agency in 2006 after working at Ryan & Deslauriers on the IntraWest World account. Based on his international experience in the resort world, he realized that a brand can be synonymous with a destination. Guided by this principle, he draws on his tremendous sensitivity, keen sense of observation, and vast marketing expertise to make the brand unique and attractive. What’s more impressive is that Jean-Philippe is almost never wrong. It’s too bad not all clients are as lucky as Place Ville Marie, Cadbury-Clorets, and the Outaouais region—lucky enough to work with someone who knows what developing a brand image means. The proof being the Canadian Grand Prix award for best lifestyle center advertising campaign he landed for Quartier DIX30 two years ago and, more recently, the two Grafika awards he secured for his client, the Griffin District.

Jean-Philippe has a nose for great ideas and a unique talent for creating awareness. Using emotion as his guide, he truly loves the clients he works with and they return the compliment.