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What’s the secret to making it in advertising? Having great intuition and the ability to suss out the right direction is a good start, and that’s where Sébastien Fauré excels. When Sébastien took the reins at Bleublancrouge in 2004 after 9 years with Cossette Group, BBR had a few dozen employees. Now there are nearly 100. But even though he’s shepherded the shop through vigorous growth, Sébastien Fauré remains more passionate about ideas than numbers.
Bringing about change and working closely with clients is what gets his blood pumping. As APPQ president (since 2008), his innovative thinking and desire to bring Montreal advertising to the global stage drove him to conceive MONTREAL.AD and embark on a trade mission to New York. Unprecedented moves like that demonstrate the vision Sébastien is known for.
In October 2010, he decided to expand that vision and stepped aside as Bleublancrouge president. Now chairman of the board, his new perspective lets him get the jump on developing trends. His visionary ability, grasp of strategy and analytical skills are unequalled in the industry. They have enabled him to take brands like Air Canada, Bell, and Burger King to the pinnacle of success in the past, and Toyota, Loto-Québec, and Laurentian Bank today. Bleublancrouge owes its ability to reinvent, expand its skill set to continuously provide added value to clients to Sébastien. He envisioned the agency as a constantly evolving entity and this contribution has prepared us, and our clients, for the many challenges that lie ahead. The secret to making it in advertising just might be to follow Sébastien Fauré very closely.
