Simon Cazelais

Group Director, Account Services

It’s hard to say something original about Simon because a lot of people have already said a lot of wonderful things about him. In short order, he has already made a name for himself in sponsorship and event marketing circles. How so? In 2008 Simon published the very first global study on sponsorship performance evaluation. Ever since, his “Sponsorship Insight Model” has been used by numerous North American sponsors and is the only model recognized by the Sponsorship Marketing Council of Canada.

Today, Simon’s strategic role extends beyond sponsorship. He assists Bleublancrouge clients, such as Loto-Québec, Akzo-Nobel, Astral Media, McDonald’s Canada, Metro and Johnson & Johnson, in the development of their brand visions by creating engaging, stimulating and, most of all, winning platforms.

Simon is also frequently asked to share his vision of local marketing, which is quite an achievement for someone his age. But, then again, Simon has worked very hard, and his drive and determination to do better and push farther are his trademarks. According to Simon, for brands to become true drivers of success, you have to be more rational, sharper, and more agile than the rest.

Understanding the finer points when analyzing client needs in order to help them fully develop their brands using all means possible—and sometimes impossible—is how Simon describes what he does. Easier said than done, except for someone like Simon.