Simon Cazelais

Director, Alliance Marketing

It’s tough to find something to say about Simon Cazelais that hasn’t been said before. That’s because in event sponsorship and marketing circles, his name gets mentioned a lot. In 2008 he published the first-ever global study of sponsorship performance evaluation. His “Sponsorship Insight Model” is the only model recognized by the Sponsorship Marketing Council of Canada, and is relied on by sponsors across North America.

And he’s frequently invited to speak at conferences to share his vision of location-based marketing. That’s a remarkable accomplishment for someone Simon’s age, but the only secret to his success is hard work. His perseverance and determination to go further and do better than the next guy are what define him. The way he sees it, sponsorship only leads to success if you outclass, outsmart, and outmaneuver the rest of the pack.

This philosophy earned him a position as an advisor with Loto-Québec’s sponsorship department, where he worked for 3 years before joining Bleublancrouge in 2009. Since then he has continued to share his talents with Loto-Québec as well as clients like Toyota and Olymel. Bell, Hydro-Québec, and Molson have also sought his expertise. That’s an impressive track record by any standard, but you won’t hear Simon bragging. He’s too busy making sure the next project is a hit.

Simon describes his job as carefully assessing what clients need in order to help them develop their brands using every tool available and every means imaginable. Easier said than done, unless you’re Simon Cazelais.