This new TV spot from Flamingo should be familiar to sport fans, who know that hockey night or Superbowl Sunday is not complete whithout... chicken wings!
A sumptuous hotel with luxury residences crowning its top floors was a golden opportunity to let our imaginations loose on the most stylish graphic identity ever.
Pride, sacrifice and hard work are key in the lives of young hockey players.
Postmedia has launched Digital Access, a new service that provides unlimited access to local content in four of its metropolitan markets across Canada:
Making ideas reality.
Few brands in the world generate more passion and interest than STAR WARS™. Challenge: Create a new visual identity for STAR WARS™. Result: The result of one year of work and close collaboration, here is the film and the poster for the fascinating exhibition. The world premiere will take place in Montréal on April 19th, 2012.
The Gazette launches its new campaign with the focus of being digital. These interactive platforms also push forward the dedication of the newspaper to take part in the conversation.
To respond to fierce and unfair competition in car dealerships, the new message of Toyota wants to restore some truth in addressing with a little wit and great sense of humor to its competitors.
How do you shine the spotlight on a region that really deserves to be discovered? All it takes is a little mischevious humour.
There are plenty of good reasons to hit the gym. Here we've found four. And when you realize that one croissant means 7 km of jogging... good luck foodies.
Happiness is staying out of the spotlight, some say. Slip behind Dr. Tint's tinted windows and even you will feel like a star. Or not.
The Dr. Tint campaign has even been recognized online by Applied Arts Digital.
Fed up with lame excuses, X-FIT prods men to come to grips with reality.
Montreal's landmark theater had never had an ad campaign—and we were ready to fix that injustice.
THE sums it up perfectly. It’s what’s important. It is the best of what is. In other words, it’s what a newspaper should be.
After running its successful Words Matter campaign for four years, The Gazette needed to reinvent itself with an even more thoughtful and artistic campaign.
After four years of the successful Words Matter campaign, The Gazette needed to reinvent itself with an even more thoughtful and artistic campaign.
HIV/AIDS may be "out of sight," but it shouldn't be "out of mind"—it's still with us. And so are the risks.
A knife that cuts is good. A knife that cuts everything is even better.
Live TV advertising: now that's a truly singular approach!
Public transportation, otherwise known as people transporting people.
Warning: Soccer mania is contagious. And if you happen to prefer a different sport, you're asking for it!
To support the Literacy Foundation, we invented WordDepot.com, an online store that sells words for those who lack them.
Pour lever des fonds, il faut parfois un simple site Web transactionnel et du placement ciblé.
Commemorative items help keep Olympic memories alive long after the Games have ended.
Bring the Games home—to your house!
Proxim takes care of the moms who take care of us.
You're not just sleeping with someone, you're sleeping with their past.
How a few words can define a life.
It's amazing how cigarettes can take over your life.
When you can't read, anything can happen. Including the worst.
Can we reach people who don't know how to read—and people who can help them—with one and the same message? Yes, we can.
Wherever you're headed, Lebeau will let you start your engine from far away.
Your gym has something to tell you…but it's nothing to laugh about.
To promote the benefits of city living, BBR designed a good-humored campaign about living in Montreal, replete with fun and catchy graphics.
A special campaign issue published the day after Canada's major parties held their televised debate.
When accountants blow their annual budget in just one night, you know there'll be numbers to crunch.
This prophetic campaign hit the airwaves six months before Barack Obama declared his candidacy.
All the news that's fit to display in just 3 words, on 3 panels.
A Lebeau remote car starter lets you start your engine from far away. Very far. Very very far. Even very very very far!
No two DIX30 billboards should be alike. And the logo and message should work as one to show how the brand constantly reinvents itself.
Bleublancrouge created a new series of print ads for anti-theft devices from Lebeau.
The entrancing beauty of the world's best-known ballets comes to life in 45 seconds of glorious movement.
The Gazette's ongoing campaign continues to delve into current events.
Words cannot begin to describe the horror of domestic violence. But these powerful images can.
The Gazette used itself to speak to advertisers, in hope that they would talk back.
A windshield problem can make the road a scary place. But you can get over it.
In a world that's running on image overload, you've got to know how to cut to the chase.
What if we all behaved behind the wheel like we do when we're on our best behavior?
There's more to buying a car than price.
And what if we actually reinvented good driving habits?
When Burger King sponsors the Fantasia International Film Festival, things get a lot...juicier. In more ways than one!
What? Huh? Say again? You mean not every business has 2-for-5s? That's a shame.
Whoa, move over! The Extreme Whopper is here.
In a ceremony held on Tuesday, The Gazette’s latest ad campaign from Bleublancrouge won for Brand Awareness Across Platforms and came second in the Best of Show category.
Bleublancrouge won the grand prize for Audacity at the APCM's STRAT awards for the Ordre des Conseillers en Ressources Humaines Agrees' "anti-image" campaign.
The dilemma: to represent all religions in just one campaign
When you're the Frigidaire of ham and the Kleenex of sausage, you deserve the Cadillac of billboard campaigns!
Quite simply, it's a classic. And then some.
When someone tells you an Opinel knife can cut absolutely everything, you'd better believe it.
What better medium than print to sell the Web?
TV campaign for Laurentian Bank—the biggest little bank
This riveting vignette dramatized what cancer patients go through every day.
The Gazette celebrated its birthday with a few key dates from modern history. These dates are frequently linked to powerful images that don't necessarily require a thousand words...
Even if you’re lucky enough to have a fuel-efficient car, sometimes bad habits persist. Like going to the gas station for example…
Yes, you can handle the shopping and still have a sense of humor.
Burger King invents not ONE but TWO new Wrappers.
Happy hair, that's something you don't see very day. So when we saw it, we filmed it.
Unlike the rest of the world, at Lebeau we find cracks intriguing.
Nobody goes to the Gogo to play ping pong or have a snack. So why not save time and tell it like it is, the way we did in this ad?
To get a Family Deal at BK all you need is a family. Simple as that.
A special issue on sleep was far from snooze-inducing.
Creatives talk shop.
With the world gaga for "greenwashing," The Gazette brought out a special issue on ecology.
The straight skinny on Goldilocks, who discovered the BK Stacker, the burger that lets you have it 3 ways. And that's all there is to it!
A campaign that reveals how this breakfast item came to be. And on radio, if you will!
This radio campaign asked the listener to give a new book to a child in need.
Thanks to the BK French Toast Sandwich, you can wake up French! Or should we make that "because of"?
We created a special campaign spotlighting powerful women, the subject of a special Gazette issue.
Don't let just anybody touch your windshield—see a Lebeau pro. They're waiting for you!
Where would our literary lions be without words?
Childhood cancer is a heartbreaking subject in any language or medium.
Get ready to man up—the Texas Whopper will bring out the real guy in you.
Big files that can't be sent or received are a pain in the… Well, you know where.
Fill up your Corolla and see how far you can go.
In this naturally viral spot, we reveal the secrets behind the creation of the Whopper Jr.
It was "the Lions of Cannes in the land of maple syrup" as Bleublancrouge partnered with INFOPRESSE to create the CREAs.
A salute to gamers and BK fans, who are often one and the same.
Toyota is the ideal family car. And if you don't have one yet, don't worry. Everyone can!
You say you're a vegetarian? It might be best not to click on this article.
Food... drink... what more could you ask for in a region known for it's joie de vivre? How about an event that brings people together from miles around.
For Blanche de Chambly, only a campaign with a happy ending would do.
A radio campaign touting the virtues of a home-style breakfast—from Burger King.
A "hand-made" TV campaign for the Toyata Echo.
Build your very own ideal Écho
Green was the order of the day in this campaign launching the Yaris in Quebec.
