The Gazette launches its new campaign with the focus of being digital. These interactive platforms also push forward the dedication of the newspaper to take part in the conversation.
There are plenty of good reasons to hit the gym. Here we've found four. And when you realize that one croissant means 7 km of jogging... good luck foodies.
The Outaouais region is full of life and always in motion. So how to you create a logo true to its character? With a living logo that changes along with the prosperity of industry, the rhythm of citizens' movement and the speed of culture.
Happiness is staying out of the spotlight, some say. Slip behind Dr. Tint's tinted windows and even you will feel like a star. Or not.
Fed up with lame excuses, X-FIT prods men to come to grips with reality.
Montreal's landmark theater had never had an ad campaign—and we were ready to fix that injustice.
THE sums it up perfectly. It’s what’s important. It is the best of what is. In other words, it’s what a newspaper should be.
To support the Literacy Foundation, we invented WordDepot.com, an online store that sells words for those who lack them.
Our signage for Les Grands Ballets Canadiens is a real work of art, blending sensuality and pure energy.
Commemorative items help keep Olympic memories alive long after the Games have ended.
Bring the Games home—to your house!
You're not just sleeping with someone, you're sleeping with their past.
How a few words can define a life.
It's amazing how cigarettes can take over your life.
When you can't read, anything can happen. Including the worst.
Can we reach people who don't know how to read—and people who can help them—with one and the same message? Yes, we can.
Wherever you're headed, Lebeau will let you start your engine from far away.
Your gym has something to tell you…but it's nothing to laugh about.
A sumptuous hotel with luxury residences crowning its top floors was a golden opportunity to let our imaginations loose on the most stylish graphic identity ever.
To promote the benefits of city living, BBR designed a good-humored campaign about living in Montreal, replete with fun and catchy graphics.
A special campaign issue published the day after Canada's major parties held their televised debate.
When the Apéritif à la française event sought to serve up "garden party ambience" for its VIP guests, all they had to do was call us.
A Lebeau remote car starter lets you start your engine from far away. Very far. Very very far. Even very very very far!
Bleublancrouge created a new series of print ads for anti-theft devices from Lebeau.
The Gazette's ongoing campaign continues to delve into current events.
The Gazette used itself to speak to advertisers, in hope that they would talk back.
In a world that's running on image overload, you've got to know how to cut to the chase.
Bleublancrouge signs the new visual identity of RockDétente : Rouge fm
In a ceremony held on Tuesday, The Gazette’s latest ad campaign from Bleublancrouge won for Brand Awareness Across Platforms and came second in the Best of Show category.
Bleublancrouge won the grand prize for Audacity at the APCM's STRAT awards for the Ordre des Conseillers en Ressources Humaines Agrees' "anti-image" campaign.
The dilemma: to represent all religions in just one campaign
When someone tells you an Opinel knife can cut absolutely everything, you'd better believe it.
What better medium than print to sell the Web?
PVM has so much more than just Montreal's tallest building—like the bold, new comprehensive visual identity program we developed.
The Gazette celebrated its birthday with a few key dates from modern history. These dates are frequently linked to powerful images that don't necessarily require a thousand words...
A breezy new visual identity for an insurance brokerage that uses an Italian wind, the Breva, to define its business philosophy.
For L’Oréal, a company awash in beautiful color, striking promotional tools for hair colorists.
Nobody goes to the Gogo to play ping pong or have a snack. So why not save time and tell it like it is, the way we did in this ad?
Where would our literary lions be without words?
It was "the Lions of Cannes in the land of maple syrup" as Bleublancrouge partnered with INFOPRESSE to create the CREAs.
Toyota is the ideal family car. And if you don't have one yet, don't worry. Everyone can!
