Soccer Matters, too

Warning: Soccer mania is contagious. And if you happen to prefer a different sport, you're asking for it!

Every 4 years, 25 million fans flock to FIFA World Cup action. With so many ethnicities and nationalities in Montreal, someone in the city is happy no matter who wins. To introduce The Gazette's coverage of the competition, we pulled out all the stops in a campaign produced with no special effects, which was huge!