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THE sums it up perfectly. It’s what’s important. It is the best of what is. In other words, it’s what a newspaper should be.
"The" is a celebration of what's truly important in a world of information overload. It represents the most pertinent topics from the world around us. The campaign has been recognized around the world, awarded the Grand Prize for "Awareness" by the International Newsmedia Marketing Association. The same jury also selected "The" as second in the "Best Of Show" category. Looks like "The" is The Campaign.
