Work

Words Matter becomes "The"

After four years of the successful Words Matter campaign, The Gazette needed to reinvent itself with an even more thoughtful and artistic campaign.

"The" is a celebration of what's truly important in a world of information overload. It represents the most pertinent topics from the world around us. The campaign has been recognized around the world, awarded the Grand Prize for "Awareness" by the International Newsmedia Marketing Association. The same jury also selected "The" as second in the "Best Of Show" category. Looks like "The" is The Campaign.