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To promote the benefits of city living, BBR designed a good-humored campaign about living in Montreal, replete with fun and catchy graphics.
In advertising, it's always the same old story: reaching the right person at the right time. This campaign, which became a model for how to work with real estate websites, suggested that city-dwellers searching for homes in the suburbs think twice—about Montreal. And those folks sneaking out of town on the autoroute or bridges? We were ready—with an outdoor campaign.