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As part of a sponsorship mandate for Western Union, Bleublancrouge created a movement to celebrate remarkable individuals in various cultural communities. The program resulted in a mini-documentary in which the touching Minso family celebrates their hero.
Western Union takes the interests of the individuals in Montréal’s cultural communities to heart, so the mission of this program was to bring these people a bit of kindness and happiness. The activity involved Western Union inviting potential participants to share a defining moment when a special person had a positive impact on their lives.
