Bleublancrouge Welcomes Three New Directors

The agency is bolstering its leadership team by welcoming Natalie Wu, Annie Morad and Laurence-Étienne Hillman.

As BBR’s new Group Account Director, Natalie Wu arrives in Montreal with a suitcase full of national and international experience. During her 15 years in the agency world, she has worked on accounts such as Johnson & Johnson, Motorola, Pfizer, Procter & Gamble and Destination BC.

Annie Morad also joins the team as Group Account Director for the Quebec Toyota Dealers Association. “Annie’s agency experience in the automotive field is nothing short of exceptional. It’s not every day that we get to recruit someone so talented. I’m sure that Annie’s impressive expertise and passion for cars and advertising will be instrumental to the success of both our client and Bleublancrouge,” says Luc Arbour, Vice-President, Account Services, Toyota at Bleublancrouge.

With nearly 10 years of agency experience under his belt, Laurence-Étienne Hillman returns to BBR as Production Director, Innovation and Events. “In our industry, we sometimes get the chance to reconnect with people who push the boundaries and share our passion for doing things differently. That’s why we’re thrilled to welcome Laurence-Étienne back to our production team,” says Ève Mathieu, Vice-President, Production.