In advertising terms, Sébastien Fauré has been around for a little longer than 30 seconds. After cutting his teeth in direct marketing and sponsorship, he joined Cossette in 1994 and quickly rose through the ranks to become Vice- President and General Manager. During his nine years there, he lent his innovative thinking to major brands like Bell, McDonald’s, General Mills, Molson and the Dairy Farmers of Canada. His experience taught him something crucial: when to trust your gut feeling, and how to let a little thing called insight guide you in the right direction.
In 2004, Sébastien took the helm at Bleublancrouge as President, and quickly grew the business from thirty-seven employees to almost one hundred. He became CEO in 2010, shifting his focus to the bigger picture where he puts his strategic vision, analytic thinking and sharp instincts to work for his clients. An active member of the Montreal ad community, he has a passion for the business that extends well beyond the duties of the day-to-day. His most recent endeavour: the launch of L’Institut Idée, a new think tank and laboratory for the development of great ideas, serving clients in North America and worldwide. This is one in a series of initiatives that demonstrates Sébastien’s vision for Bleublancrouge: to be an agile agency that evolves with the landscape to offer real added value to its clients.