21.11.2017

Breville Canada chooses Bleublacnrouge

Bleublancrouge is proud to announce its new collaboration with Breville Canada.

The online video series, Discovering Third Wave Coffee, is the first initiative to be launched nationally, produced in partnership with Saint-Henri Micro-Torréfacteur and Detour Coffee Roasters.

“We’re thrilled to welcome an international brand like Breville that thrives on innovation and a genuine desire to connect with coffee culture, the driving force behind its product line,” said Simon Cazelais, Partner and President of Bleublancrouge Montreal.

Produced to reinforce Breville’s positioning as the preferred choice for at-home café-style coffee, and as part of the launch of three new Breville coffee makers, the Precision Brewer, the Barista Touch and the Oracle Touch, the three bilingual videos each presents a different aspect of third wave coffee, with the help of baristas and renowned specialists from Montreal and Toronto.

Check out the three videos on Breville Canada’s online platforms:

Credits
Client : Breville Canada
Agency : Bleublancrouge
Production : Fieldtrip