Love at First Ride
Working with Bombardier Recreational Products, we take full advantage of social media to reach out to dealers and fans, both with images and video. Despite the commercial aspect of the content, it’s always personalized because we make sure to properly identify the target market. In the Love at First Ride video, we gave a voice to three-wheeled vehicle enthusiasts—likable motorcyclists looking to escape to the great outdoors, who share genuine experiences of life at the wheel of a Can-Am Spyder. It was by turning to this community and speaking to its members directly on Facebook that we were able to bring this project—a true reflection of their world—to life. The video shows the true face of the Spyder target market, in a campaign that is nothing if not completely authentic.