The world’s smallest food truck
As part of the Emmi Fondü launch, we created the story of The Fun Dude, an eccentric character from Switzerland who travels the country in his mini food truck, a vehicle as unusual as it is appropriate for showcasing the attributes of the new all-in-one Swiss fondue. In collaboration with Mexican multidisciplinary artist Aaron Martinez, we created the visual effects and 3D animation that were broadcast on social media. We then called upon artisans from Montreal’s Atelier Vert-glacis to build a real-life version of the world’s smallest food truck. This remote-control microwave, almost identical to the 3D illustrations, allowed us to offer consumers a unique and memorable way to sample Swiss fondue. Twenty tons of cheese later, the Quebec launch outperformed all others, with the most sales and the greatest success worldwide.