Loto-Québec

#DansLeNuage (In The Cloud)

#DansLeNuage, a 360° video, used music and technology to recreate the ambiance of Quebec’s summer festivals. Inspired by festivalgoers’ memorable moments, artisans recreated the festival atmosphere of Osheaga, Just For Laughs, îleSoniq, Heavy Montréal, Fashion & Design Festival and Festival d’été de Québec in six tableaus, supported by sound. In addition to creating animated illustrations for each festival, the silhouettes of dancers in action were captured on a grey background and integrated into the video. Unscripted and produced in three months, the interactive video came to life in different ways under the finger or cursor of each artisan. And the result was an immersive and totally unique sensory experience—exactly what the production team was aiming for.