Step out of the ordinary

Great news! The SCENE loyalty program, previously only accepted in theatres, has expanded into the restaurant and entertainment sectors. This evolution called for a new identity, a new website and a new mobile site. But above all, it required an open and inclusive brand signature: “Are you in?” More than an incentive to subscribe, this slogan is an invitation to earn rewards while having fun. But how could we step outside of the ordinary to craft a French slogan as catchy, short and direct as the original, and suitable for all uses? The expression that worked best is simple and familiar, yet stands out from the English version while maintaining the same spirit. On sort? It’s an invitation you can’t refuse!