Sherlock

Antitheft System

Who better than a car thief to explain why thieves don’t like Sherlock? And how better to sell the effectiveness of the Sherlock antitheft solution than to show just how easily it can deter thieves? Our would-be thief is stopped in his tracks at the mere sight of the logo, which makes him think twice about smashing the car window. Instead, he breaks the fourth wall after breaking the window of an unprotected car and says to viewers: “It’s almost impossible for a thief to resell a car protected by Sherlock, even as spare parts.” Our unique concept not only helped the Quebec company stand out, but also encouraged its growth by increasing visibility by 6% and net sales by 2%.