02.08.2018

Janine Benyus – Innovation Inspired by Nature

The Next Voice You Hear Presents:
Janine Benyus – Innovation Inspired by Nature
Click here for the podcast

 

“Imitation is the sincerest form of flattery”

I think it’s safe to assume that most of you have heard this quote at some point in your lives, as it is applicable in numerous aspects of life. Imitation can result in some serious success stories. Facebook was created as an imitation of an existing Harvard student project, Keith Richards of the Rolling Stones accredits his success to copying the guitar style of Chuck Berry, and I try to imitate Arnold Schwarzenegger while I am in the gym (to limited success). But the underlying wisdom in all this is that it’s smart to learn from the best.

In our newest episode of The Next Voice You Hear, we will be taking a deeper dive into what the natural world has to offer, and our special guest for this podcast is none other than Janine Benyus. If ever there was a genius innovation lab for us to imitate, it would be the natural world, full stop.

Janine is what she likes to call a “biologist at the design table”. who in 1997 authored, Biomimicry: Innovation Inspired by Nature, a book that remains extraordinarily relevant to this day. To put this as briefly as possible, Janine and the Biomimicry Institute solve some of the world’s most complex design problems by looking to the natural world and its endless database of evolutionary solutions. As Janine says in our interview, “Nature has been doing R&D for 3.8 billion years. Nothing man has done could ever equal that scale of innovation.”

In this episode, you will learn how a Galapagos shark, a peacock, and even your everyday forest holds the answers to incredible innovations in design and communications.

So put on your thinking caps, and prepare yourselves for 30-minutes of fascinating discussion with one of the founding figures in the biomimicry movement. We’re not kidding when we say that what Janine and her colleagues have to share with us – could save the world.

 

Click here for the podcast