Stay In the Shadows With Sherlock

Bleublancrouge has designed the latest point-of-sale (POS) print ads for Sherlock Antitheft Marking Inc. Attracting attention is not always in your best interest, especially when it comes to car thieves. This campaign demonstrates how Sherlock’s 52 antitheft markings system is an effective way to thwart would-be robbers.

“The Sherlock sticker on side windows is a safeguard against vehicle theft. Our goal was to show that in addition to discouraging thieves, it automatically diverts their attention away. When it comes to your car, sometimes, it’s better to stay in the shadows,” said Jonathan Rouxel, Partner and Executive Creative Director at BBR.


Agency: Bleublancrouge
Client: Anne-Marie Jodoin of Sherlock Antitheft Marking Inc.
Production: Consulat
Photographer: Simon Duhamel
Producer: Martine Goyette
CGI and Retouching: Visual Box