A feast for the eyes.

THE CHALLENGE

Well established in Europe, Marie Morin was still relatively unknown in North America. To build awareness and stand out both on shelf and online, the brand needed a more contemporary identity without losing what makes it special: its craftsmanship, quality and heritage.

OUR PERSPECTIVE

Rather than reinvent Marie Morin, we chose to bring its indulgent side to life and turn every dessert into an irresistible treat. A more contemporary, colourful and generous expression that preserves the brand’s refinement while making it more approachable and desirable to a new audience.

THE SOLUTION

We created a distinctive visual platform built around bold colours, elegant typography and rich, mouth-watering photography. An identity that puts pleasure front and centre and gives Marie Morin desserts a stronger, more modern presence, both on shelf and across its communications.