Relevant since 1905.
Relevant since 1905.
- Strategy
- Branding
- Design
- Production
THE CHALLENGE
Since 1905, the Canadian Club of Montreal has been a leading institution in the business and public affairs community. Over more than a century, it has hosted over 2,000 luncheon conferences featuring influential figures from the political, economic and cultural spheres. To continue playing this role for current and future generations, the organization wanted to modernize its identity without losing the prestige and credibility that have shaped its reputation.
OUR PERSPECTIVE
There was no need to reinvent such an iconic institution. It simply needed to evolve: honour more than a century of excellence while reaffirming the Canadian Club’s relevance today. The goal was to strike the right balance between heritage and modernity, prestige and relevance.
THE SOLUTION
We created a refined, elegant and timeless visual identity, inspired by the Club’s institutional codes but decidedly contemporary. A new brand expression that respects its heritage while giving it the presence it needs to remain at the heart of the conversations shaping our society.
The best ideas emerge when perspectives come together.
The best ideas emerge when perspectives come together.