Changing an industry, one package at a time.
Changing an industry, one package at a time.
- Strategy
- Branding
- Design
THE CHALLENGE
Every year in Canada, more than 480 million prescriptions are dispensed in single-use packaging. EcoloPharm develops eco-friendly solutions to help reduce this footprint. In an industry where packaging is largely seen as a commodity, the company needed to better define what sets it apart and build a brand that could support its growth ambitions in Canada and the United States.
OUR PERSPECTIVE
Rather than positioning EcoloPharm simply as a manufacturer of greener packaging, we made its expertise in ecodesign the heart of the brand. An approach that goes beyond recyclability to help the pharmacy industry meaningfully reduce its environmental footprint. An ambition captured in a new brand promise: Do good. Be well.
THE SOLUTION
The brand was modernized around this promise and the principles of ecodesign that guide the company. A simpler, more human and distinctive identity where every element reflects the idea of doing more with less: a streamlined logo, reduced ink coverage in print and lighter digital content. A new brand expression that clearly establishes EcoloPharm’s environmental leadership.
The best ideas emerge when perspectives come together.
The best ideas emerge when perspectives come together.